Videos
Watch Sheff G, Sleepy Hallow & Eli Fross Perform a Virtual Concert for #UpNow Live
The Winners Circle assembles for a live performance.
Interview
MC Lyte Remains Fearless
As she steps into the director's chair for the first time, the hip-hop legend talks lessons learned, taking risks, and women in rap today.
UpNow
Sheff G Is the Blueprint
An exclusive interview with our latest #UpNow artist, Flatbush rapper Sheff G.
Artist Guide
Pete Rock’s Guide to Success as a Hip-Hop Producer
The legendary producer gives game on staying in the hip-hop game.
Interview
Brasstracks Doesn’t Need Fame
The duo has everything they need: fans, and enough money to take care of mom.
Artist Guide
How New York Lab Creates Space for Black Creatives in the Music Industry
New York Lab allows Black creatives to be themselves in an unforgiving industry.
Read more
Artist Guide
Busta Rhymes’ Guide to Staying Passionate
The hip-hop icon breaks down his 7 keys to maintaining his passion and energy for rap music and culture.
Interview
Knox Fortune Is Your ‘Stock Child Wonder’ Pop Star
The rising pop star dissolves genre and inspires parties.
Artist Guide
Chuck Strangers’ Guide to Rapping & Producing Without Ego
The veteran rapper-producer shares his 10-step guide for creating and removing ego from craft.
