This is my take on how artists like Jeremih & J. Cole straddle the line from singing to rapping. Written from the vantage point of Christ Jesus Himself, He's singing a love song to the listener, saying that He is so addicted to us. "I can't help but to love you, even when you don't love Me." Those are the opening lyrics to verse one. Christ's love song to the children of God here on earth. Hallelujah!