What’s up next in culture is #UpNow on Audiomack. Our emerging artist program is dedicated to spotlighting and promoting the next generation of global music superstars. Read our feature interview with Sheff for #UpNow and listen to our official #UpNow playlist featuring Sheff G.
Flatbush’s Sheff G is #UpNow. The 22-year-old rapper’s unique baritone and charisma have amassed him a loyal fan base across the globe and over 36 million streams on Audiomack to date. With the release of his latest album—his second this year—Proud of Me Now, Sheff G is on a skyward trajectory to the top.
Audiomack and The Winners Circle are proud to announce #UpNow Live, a virtual concert featuring performances from all three Brooklyn rappers.
Sheff G delivers a lively performance of hit songs “No Suburban Pt. 2,” “Moody,” “Lights On,” and more. Eli Fross enchants us with a live performance of, “Voodoo,” “Miracle,” and other such hits from November’s CESAR, while Sleepy Hallow performs “Tip Toe,” “Deep End,” and more from his 2020 album Sleepy For President.
The Winners Circle bond is tight, and the quality of the music is right there in the name. These guys are next, and they are now.
#UpNow Live credits: Production Company: TwoSeven Collective. Director: Brandon Todd. Director of Photography: Stephen Manderville. Camera Operator: Sean Michael Field. Camera Operator: Tyler Revan. PA: Levar Desty. BTS: Bryce Todd