Tobe Nwigwe is an enigma. The lyrics and tone of his music tell the story of a difficult upbringing in Alief, TX. Like other rappers who grew up in the proverbial hood, Tobe’s autobiographical tracks conjure images of gang violence, drug deals, pimps and prostitution. The authenticity in his work is palpable. Still, the man is a beacon of positivity and graciousness. The same songs that describe shootouts and the loss of childhood friends also speak on the power of faith and the importance of purpose. Tobe has a singular goal in life: “to make purpose popular.” The first-generation-Nigerian kid from Alief (Houston, TX) has attracted fans across the globe, including culture heavy-weights: Erykah Badu, Sway Calloway and Dave Chappelle.