Concept is a 27 years old hip-hip artist from the Westbank of New Orleans, Louisiana by way of Santa Maria, California. Concept began rapping in 2003 after meeting the current CEO of Already Entertainment while at LSU in Baton Rouge, LA. With heavy musical influences from the likes of Joe Budden, Nas, and Kendrick Lamar, Concept brings a seemingly rare lyrical prowess with “Mood Change.” He considers this a shedding of the past decade of frustration as he preps his debut album “The Mike Myers Project,” due October 31st, 2013.