If you’ve ever wondered how merch works behind the scenes?Seamus Menihane, CEO and co-founder of Armada, one of the fastest-growing merch companies in the music industry. From being a touring drummer to leading a 170-person team, he shares his journey of turning a DIY screen-printing hustle into a full-scale merch...
- Release Date:October 21, 2025
- Album:Sound Connections
