Entertain or be invisible. In this episode, we confront a hard truth: brands are no longer competing with other brands. They’re competing with memes, skits, hot takes, and everything else fighting for attention on your feed. From the myth of purpose-driven preaching to the power of story, personality, community, and internet-speed relevance, we break down what smart brands are doing to earn attention instead of interrupting it. If your content is going live soon, this conversation might change how you look at it.