As a young artist from North West London, S.A.M carries an ambiguous persona to his current status. Despite his Asian background, the Island Kid uses the influences of Afro Caribbean and Western Sounds to highlight matters within his society and personal life making him one of a kind. Although he is notorious for his lyrical content within rap, over the years his melodic direction has gained him impactful recognition, with hits like Island Kid (Intro) & Decline . Honing the fact that he is of Asian heritage, he can successfully convey his message over a repertoire of genres. Unique and talented. The heartbreak narrative is only a glimpse of what he has to offer and judging by the response right now, his future releases are looking sensational. S.A.M caters for all with his honest lyrics and tasteful melodies - alongside taking pride in his songwriting ability for himself and others.