'A Ride Down Rosecrans' is an album five years in the making. Rosecrans Vic launched his platform RosecransAve.com October 1st, 2014 to provide a platform to all the rising talent in Los Angeles being overlooked by major publications during this time. The goal was to document and help cultivate a culture growing in Los Angeles at the time. Far removed from the days of dickie suits and chuck taylors, this new LA movement has an eye for the latest designer clothes and an ear for a new sound all their own that has grown from the ashes of jerking movement.