NSG It’s a simple yet vast acronym, seeping with potential. “It’s a lifestyle, a movement,” the group say. At first, it stood for No Sleep Gang, then Non-Stop Grinding. At the moment it means Never Stop Growing but that could change too. As NSG member Kruddz explains, that’s why they refer to the name’s meaning as a lifestyle – it echoes what’s happening to NSG in the present moment. Past and present names aside, the group reflects the most exciting components of the current UK music scene: a lively diasporic afro bashment sound and a larger-than-life personality, all rolled into one six-member group. Comprised of 6 members: Kruddz, Mxjib, Mojo, OGD, Dope, and Papii Abz, they’ve been bubbling under the crest of producer JAE5 slowly crafting their sound together.