This song tells us about God's love. Love is God's nature. So, God's love does not faint, diminish, fail or wear out. God's love demands nothing. His love gives, expecting nothing. God loves us regardless, that is why He died for us in our worse state. He is not ashamed to be identified with us even in our weakness. We must not be afraid to approach Him as our Father, He won't deny us. If God is not ashamed, then we are not afraid. Hit the play button and spread this same boundless love.