Lu Cruise (born July 19, 1991) is an American rapper and entrepreneur. Cruise was born and raised in Daytona Beach, Florida. Her stage name Lu is derived from her first name and Cruise comes from her style of rap, how she smoothly Cruises over a beat. Recently Lu Cruise performed and was associated with a local entertainment group Top Knotch Ent. Because of a lack of motivation and copyright, Cruise began promoting and performing under her own label and business Easy $ailing LLC.