Individuality induces creativity. Straight out of the gate, Kidd Kenn asserts himself as an individual and advances hip-hop forward in the process. Rocking ever-changing hair color, bold and bright fashion, and an outsized personality, the 16-year-old Chicago rapper flaunts confidence for days, but he backs it up with razor sharp rhymes and hard-hitting hooks. “Chicago’s next teen sensation” by The FADER, signed to Island Records, and streamed over a million times since his independent emergence, the MC encodes a message in his music. He started spitting bars at 11-years-old. Sharron Beverly of SMB Management Company recognized his talent early on before anyone. She would be the first to supply him with recording software, encourage him, and ultimately sign him as a client. With her in his corner, he turned up with heat early.