K Fendi is a Hip-Hop artist hailing from Auburndale, FL. He’s known for his catchy hooks and his melodic deliveries. His talents, however, doesn’t just stop in the recording booth. He’s also the CEO/Founder of Self Made Genius (SMG). SMG is an independent record label that house the likes of YTNNELLY, K Breezy, and K Fendi. His aspirations is to follow in the foot-steps of the music moguls that paved the way before him. He intends to use the principles he learned to turn SMG into the most successful record label of all time.