Hard Knock Life Podcast 019: Rapper Rebrands

Rebranding is a common marketing strategy in which an established brand creates a new, differentiated identity in the minds of consumers, investors, and competitors. This strategy is not uncommon within the rap industry, though less recognized, acknowledged or analyzed. Some rappers have found a new sound, audience, and career through rebranding. Others, not so much. Guests: Melton, IG: instagram.com/notmarinkd (DON'T FORGET TO #CANCELMELTON) Powered by Classic Material NY IG: instagram.com/classicmaterialny Hosted & moderated by lion goodman TW: twitter.com/lionofbedstuy, IG: instagram.com/lionofbedstuy Co-hosted by THECAINMARKO TW: twitter.com/thecainmarko, IG: instagram.com/thecainmarko Executive produced by Mika TW: twitter.com/ft_mika_, IG: instagram.com/ft_mika_ Visuals by Modern Marvel TW: twitter.com/SimplyDop3, IG: instagram.com/marvin_h