On January 27, Memphis rapper Yo Gotti shared an Instagram video shot in a recording studio to announce the new challenge he came up with. In the video the rapper has $1 million in cash on a recording console, which will be given as a reward to the winner of the challenge. He even seen raps a few bars from from the song as it plays in the background. The caption reads: “I wanna Put A Brand New Artist in Position, I’m bout to upload Dis sh!t to Youtube & SoundCloud RITE NOW ! Whoever can put dat REAL PRESSURE 🔥🔥🔥💨💨💨 On Here Dat I like , I’M PUTTING YOU ON #CM10 & Possibly Da Label 😳🤯 Let’s Go !” The requirement are for rappers to upload a video of their verse on YouTube and included the following hashtags: #CM10 #DollaFoDolla #YoGotti #CMGTheLabel