What happens when independent artists no longer have to wait for a record label to fund them?Los Angeles independent rapper CENO has an album coming November 6 called The Album.It hasn’t been released yet.But 6 figres has already been generated around the project.No major-label album release.No hit record driving the numbers.No millions of streams.And that’s where the story gets interesting. Publications including AllHipHop, The Source, The Hype Magazine, Music-News.com and a growing list of music outlets have begun covering the unusual story behind CENO and asking essentially the same question:How does an independent artist generate six figures before the public has even heard the album?The answer involves a new platform called Imblem and an entirely different way of thinking about the relationship between artists, their audiences, creative works and royalties.But the $ is only part of the conversation.The bigger question is what this could mean for the future of the music business. #westcoasthiphop #southcentral #musicbusiness