For years, marketers clung to attribution models like a security blanket. First-click, last-click, multi-touch—it all felt reassuringly precise. But here’s the uncomfortable truth: customer journeys no longer behave in straight lines. In a fragmented, privacy-first world, the question isn’t “who gets the credit?” It’s “what actually moves revenue?”
Web2.0: https://pilotopress.com/why-revenue-no-longer-follows-the-click/
Website: https://www.digitalpiloto.com/digital-marketing-agency-india/
- Release Date:January 6, 2026
