TRUE GRIT: The concept came from the idea of everyone kind of being lost. With things like the Internet, the world is changing rapidly everyday. It seems like before there was a “guideline” or certain paths to take to become successful. Nowadays, there isn’t really a sure-fire way to make it, and new ways are being paved everyday. It makes me feel like we are all living in the Wild West times where everyone was pretty much just looking out for their own, whether right, or wrong. Plus I wanted the music to be a bit more natural and less edited. #Grittiness - PALMER REED