Amaarae

Africa’s alternative scene is growing in size and popularity each day, and Ghanaian musician Amaarae is in the ranks leading the charge. Born Ama Serwah Genfi, Amaarae, stepped into the African music scene with a fire and exuberance that is not easily duplicated. Although born in NYC, Amaarae, challenges the norm of an average West African woman. Having attended 7 different schools in 4 different cities across 2 continents between the ages of 4 and 22, the artist Amaarae expresses this kaleidoscope of experiences through her music, fashion, style and sensual lyricism that is rebellious to the straight-jacket societal demands of what an African woman should be.Amaarae’s androgynous style, coloured hair, witty personality and sensual lyricism is a brave call for young Africans.