Alex Coleman is an independent emcee with his own unique style. His song topics are not uniform nor do they fit in the established music genre categories. He writes his own lyrics, makes his own beats, and designs his own graphics. Alex can rap about pretty much anything and his beats usually include sounds from genres outside of hip hop. Lastly, Alex doesn't create music that he thinks other people will like. He creates music that he likes and would purchase if he was a fan.