What does it take to bounce back and build from scratch? In this new episode of Afrobeats Intelligence, Joey Akan sits with Nigerian dancehall star Ruger—the artist behind hits like Asiwaju, Girlfriend, and Toma Toma—to break down his evolution from viral sensation to label boss. In this episode of Afrobeats Intelligence, Joey Akan sits with Nigerian hitmaker Ruger to unpack the next phase of his journey — artist to executive, heartbreak to headliner. From sneaking out to study Dancehall, to dealing with hate in the spotlight, to rebuilding after label struggles, Ruger opens up about the pain, the pressure, and the process of staying relevant. He shares how Wizkid’s tweet helped him push through a low point, how “Toma Toma” with Tiwa Savage reignited his momentum, and what it really means.