Aakhri UmeedAdvertisement
1.
Ad appeal
2.
Ad campaign and product life cycle
3.
Objective, Role and Importance of Advertising
4.
Advertising and advertisement elements
5.
Maslow’s Hierarchy Model
6.
AIDA model of advertising
7.
Classification of ads
8.
Creative ads
9.
DAGMAR
10.
Functions and types of ad agency
