Ideally, anyone can start something, but the true beauty of a startup lies in its sustainability. You can start a business, but can you sustain it? You can start a brand, but can you sustain it? You can start a relationship, but can you sustain it? What it takes to start—motivation, momentum, vision—differs from what it takes to continue. One essential ingredient for growth and success is CONSISTENCY. You have to keep showing up—when things are going well and when they aren't. You have to keep showing up—when you feel like it and when you don’t. In this episode, I took the time to discuss CONSISTENCY in depth, sharing practical ways to cultivate it and apply it to your endeavors. Whether you're an entrepreneur building a business, a student growing a brand, this is for you.