What’s up next in culture is #UpNow on Audiomack. Our emerging artist program is dedicated to spotlighting and promoting the next generation of global music superstars.
Flatbush, New York's Sheff G is Audiomack's latest #UpNow artist.
With over 35 million plays on the platform to date, and prior selection for our Bubbling rising artist series, Sheff G has risen to prominence with his undeniable fervor and passion for the Brooklyn drill sound. Since his first upload to Audiomack in January 2019, Sheff has become one of New York's most prominent talents.
"Audiomack has always been another platform for me to get to know new fans," Sheff G said regarding his selection for #UpNow. "So it has helped me expand. It's a great feeling."
Sheff G is the cover artist of Audiomack's official #UpNow playlist. Read our feature interview with Sheff G and watch an exclusive performance below.
Photo by Flo Ngala.