Welcome to Re-Upped, Audiomack’s new editorial series dedicated to spotlighting the best and hottest new songs across genres and across the globe. For a playlist of all Re-Upped selections, click here. Enjoy the vibes.
PinkPantheress — “Reason”
You’d be right to be skeptical of a fast-rising viral star fizzling out as quickly as they came in the digital age, but PinkPantheress has the talent to last. The reclusive UK artist—she opted for an NPR interview with camera off (which I personally get)—began recording in high school, and started releasing music once she moved out for university. Last Friday’s to hell with it, one of five must-hear albums from the week, made good on the potential of her previous hit “Break It Off.” The 20-year-old artist experiments with the garage genre and the aesthetic blend of classic emo music videos and campy horror.
Produced by Zach Nahome, “Reason” has a rich texture and showcases the next step in the “new nostalgic” evolution of PinkPantheress. A song about finding reasons to live, the constant patter of percussion gives the to hell with it standout an elevated bedroom feel. “I wrote this letter to remind myself the reasons I’m alive” is arresting. “There were good things just ahead of me,” too. It’s the kind of crackling deep cut that telegraphs PinkPantheress’ starpower.