Dax started as an overnight janitor and college basketball player, he forced his way into the music industry by creating his own lane of topic driven music that generated conversation. He knew that starting in Wichita, Kansas would force him to find a creative way to get people to listen. A poetry lover, Dax uses his craft to elicit emotion. Once he caught traction with his viral music videos, he transitioned into releasing his own version of "hit" music with songs like "I Want" and "Snapchat" that have amassed millions of views on Youtube. Upon graduating in December of 2017, he relocated to Los Angeles to further his performing career where the music industry is booming. She Cheated Again has been huge for Dax. In a months’ time is has amassed over 5 million YouTube views, 4.5 mill
East London boy Jay Prince has received co-signs from the likes of Chance The Rapper and critical acclaim from the likes of Zane Lowe (Beats One) and Annie Mac (BBC Radio 1) for his music, which fuses silky smooth raps that touch on life experiences and opinions on social/cultural issues, with funky, feel good production. Most recently he was hand picked by Grammy award winning artist Chance The Rapper to be main support on his European tour. The lead singles from his first 2 mixtapes; “Polaroids and “Father Father” have amassed 5 million+ streams respectively. “Late Summers” is his latest mixtape, with production from Axlfolie (Kendrick, Drake Schoolboy Q), Cubeatz (Drake, Travis Scott), J.LBS (Kendrick, Jhene Aiko), while features include Portland rapper Aminé, UK singer Shakka.
Joyner Lucas (Formerly Future Joyner) is a creative explosion of wit, passion, and lyricism. In 2007 Joyner made his debut on the mixtape “Workprint: The Greatest Mixtape of All Time” alongside producer Cyrus tha Great, Sheen Philips, and Dj Prince as 1/3 of the “Film Skool Rejekts”. This project created waves in underground hip hop circles popping up on major blog sites such as hiphopdx.com & 2dopeboyz.com. A few years later Joyner hit the world with his 2011 solo debut “Listen 2 Me” (free for download at futurejoyner.bandcamp.com) which was well received by a steadily growing fan base. Since then Joyner has won an Alchemist sponsored rap competition (hiphopdx.com 2012), dropped visuals in support of “Listen 2 Me”, and created several stand alone music videos to hold fans over.
Born on the tiny Caribbean Island of Dominica and raised on the Eastside of Atlanta, 21 Savage, comes from a background of poverty, struggle, crime, and violence. This pain and anger come across as a clear message in his music, do not mess with me or my people. Starting with his debut mixtape The Slaughter Tape, 21 has developed a sound that is somewhere between Atlanta's Trap and Chicago's Drill as a hyper violent, hyper real view of the Real Atlanta. He has forged meaningful relationships with super producers Sonny Digital and Metro Boomin as well as upstart Fukk-12. His follow-up tape "Free Guwop EP" was a collaboration with Sonny Digital. 21 Savage is quickly becoming the voice of the streets, the voice of the real Atlanta.