POUNDSFrancis Ford

  • Producer: VHS
  • Album: Rules and Parameters
  • Added on: Jan 15th, 2018 by Pounds
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Pounds

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  • Uploads: 7

song Description:

Rochester, N.Y.’s own Pounds provides a stirring, personal look into his hometown in his fittingly cinematic new video for “Francis Ford” directed by Otto The Director. The VHS-produced track stems from the rapper’s great October release, ‘Rules and Parameters,’ that further demonstrated his knack for delivering lyrically vivid mafioso rap. The New York rapper is conflicted not just on the track, but in the video as well. Otto captures this with scenes of Pounds contemplating his life as a hustler and as a father, two hats he wears proudly but, again, with severe conflict. Check out the visuals, and support Rules and Parameters which is available now through all major digital retailers and streaming services.

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