over50smarketDO YOU SABOTAGE YOUR CONTENT MARKETING?

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over50smarket

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The objective of content marketing is to establish your company as a major source of credible information and guidance for your customers. Therefore, the content you write needs to focus on the needs or desires of your target readers and not on your own company or other aspects that are not customer centric. For instance, if you are a real estate agent and your target market is the 60+ demographic, then one good content idea for them could be along the lines of, “Is rental property a good investment once you have your superannuation?” The topic is something this age group thinks about and they would welcome some discussion and insight from an insider of the rental property market – a perfect content marketing opportunity. https://over50smarket.com/trends/

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