JP Kuehlwein 01 The Draw of Bespoke & Subtle Sophistication - Benoit Ams - Smith & Norbu

  • Feat. Benoit Ams
  • Producer: JP Kuehlwein
  • Album: The Ueberbrand Podcast
  • Added on: Sep 14th, 2015 by jpkuehlwein

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song Description:

This is Ueberbrands - a podcast where we interview brand builders who seek to create desire beyond performance, price ... or reason. They create brands that seduce, rather than sell, that add myth to the material and shine from the inside, out - Ueber-Brands. Today's interview is with Benoit Ams, founder, owner, designer .... Renaissance Man extraordinaire at Smith & Norbu, a brand that offers tailor-made eye-wear for sophisticated clients. The Smith & Norbu optical frames are made from yak horn, which Benoit sources from Tibet and hand crafts into bespoke models for his customers. We will learn about the joys and challenges of being a small artisanal start-up in Hong-Kong and China, what attracts people to such an offering, and what the dreams of Benoit and his team are. Enjoy!

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