JP Kuehlwein Building a Brand on Bricks and Beliefs - Brunello Cucinelli

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We are discussing Brunello Cucinelli, the 'Cashmere King' and his eponymous brand with David LaRocca author, film maker and scholar of philosophy. David, like us, has been fascinated by Brunello, who says he is guided by the great historic thinkers and on a mission to 'embellish the world and to do right by his workers by making beautiful things'. We attempt a deep dive into "A New Philosophy of Clothes", which is also the title of David's documentary film and essay on Brunello Cucinelli. Who knows, by the end of the episode you might long to become a 'citizen of Solomeo', as well. Enjoy!

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