Hard Knock Life Podcast 019: Rapper Rebrands

0:0035:06
Rebranding is a common marketing strategy in which an established brand creates a new, differentiated identity in the minds of consumers, investors, and competitors. This strategy is not uncommon within the rap industry, though less recognized, acknowledged or analyzed. Some rappers have found a new sound, audience, and career through rebranding. Others, not so much.

Guests:
Melton, IG: instagram.com/notmarinkd (DON'T FORGET TO #CANCELMELTON)

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  • Producer: Mika & lion goodman
  • Added on: Feb 28th, 2019

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