JOEBOY has gone from recording cover songs in his college dorm to becoming one of African music’s brightest new stars, topping streaming charts and touring the continent with an improbable run of smashes. With lyrics that capture the innocence of young love and the sting of youthful heartbreak, the 23-year-old crooner has carved his own lane within the increasingly crowded field of Nigerian pop stars. Joeboy has gone No. 1 on Apple Music in Nigeria and Uganda with “Baby” and “Beginning” — his first two solo singles — as well as top 10 spots in Kenya, Ghana and Zimbabwe. His swift ascent and hitmaking talent has taken him beyond the continent, landing him coverage and plaudits from Rolling Stone, CNN, Complex, Pitchfork and Billboard among others.
London’s underground legend Naira Marley is a key pioneer in the UK AfroBashment scene, fusing his inimitable Lagos accent with trap, bashment, grime and afrobeats to create a sound that encapsulates the melting pot of London’s constantly innovative club scene.
Ahmed Abiola Akinbiyi (Bella Shmurda) is a Nigerian Singer and Song Writer. Popularly called Fine Boy Bella by his fans, Bella Shmurda is on an impressive upward trajectory with over 60 million streams from all his releases. He is referred to as the new voice of the streets in his home town, Lagos in Nigeria.