Deriving from the Greek god of beauty and desire, Sinoda is the stage name of Houston, Texas based artist Tryston Obevoen, choosing "Sinoda" as a way of representing today's society idolizing backward desires. Growing up in El Paso, Texas, Sinoda was fascinated by the R&B/Soul genre while also experimenting with minimal hip-hop. He learned to play piano and guitar from an early age, becoming self-taught in singing as well. Taking his talents to the recording studio in 2019, Sinoda is an up and coming artist bringing to the table a multi-genre sound while also staying grounded to his roots. ~ Maxwell Rodney
Established by Jermaine Cole, better known as J. Cole, the Grammy-nominated artist and producer. With a growing roster of talent the label is home to such artists as Bas, Omen, Cozz and brilliant producers like Cedric Brown, Ron Gilmore, Elite and more. We are the label of the connected age. The creators of stories. Keeping a pulse on our community while exploring new sounds, new visuals and new ways to authentically and genuinely connect with all people, around the world.