Performing a distinct melodic trap style but hailing from Queens, recording artist Lil Tecca is breaking through in 2019 releasing hit after hit and creating a genre of his own. Raised by Jamaican parents in Springfield Gardens, you can hear the dancehall influence sprinkled in many of his songs. He started rapping in his early teens, inspired by Speaker Knockerz, Chief Keef, and a couple of others, but has only been releasing music for 9 months. At just 16 years old, he has started to build a huge following online releasing singles “Count Me Out”, “Love Me”, and “Did it Again”. His most recent single, “Did it Again” produced by Taz Taylor and Nick Mira charted at #4 New & Hot Worldwide on SoundCloud and has 1.5 million plays on the platform in a month.
MadeinTYO has managed to carve out a spot for himself amongst this new generation of rappers with his mixtapes You Are Forgiven and Thank You, Mr. Tokyo. He called on hit-maker K Swisha to add his bass-heavy production, which is sonically right in line with the street sensibilities of the south but is still more playful and breezy than most of his contemporaries.
Ace Hood is an award-winning Hip Hop artist. Topping the chart hit after hit with smashes such as “Bugatti” featuring Future, “Hustle Hard” and “3 Bless” among many others Ace has sold millions worldwide with his unquestionable razor sharp lyrical ability while garnering a legion of devoted fans in the process. His 2017 project “Trust the Process” debuted in the top 10 of iTunes Hip Hop Albums chart. Since its release it has garnered over 30 million streams across major streaming services and hit the top 20 of Billboard’s “Top Selling Rap Album Sales” chart. An artist, influencer and fitness aficionado Ace Hood is actively engaged with his ever-growing and dedicated online fan base of 7 over million followers across social media.
Born on the tiny Caribbean Island of Dominica and raised on the Eastside of Atlanta, 21 Savage, comes from a background of poverty, struggle, crime, and violence. This pain and anger come across as a clear message in his music, do not mess with me or my people. Starting with his debut mixtape The Slaughter Tape, 21 has developed a sound that is somewhere between Atlanta's Trap and Chicago's Drill as a hyper violent, hyper real view of the Real Atlanta. He has forged meaningful relationships with super producers Sonny Digital and Metro Boomin as well as upstart Fukk-12. His follow-up tape "Free Guwop EP" was a collaboration with Sonny Digital. 21 Savage is quickly becoming the voice of the streets, the voice of the real Atlanta.
G Herbo hails from "Terror Town" in Chicago's East Side, one of the most notorious crime-ridden areas in the country. This lethal and cutthroat environment inspired Herbo to become this generation's premier voice for the voiceless. G Herbo has the life experience, lyrical dexterity, and the vocal inflection of someone far beyond his mere 21 years. No one in the game paints a more deft and vivid picture of the complexities of young street life in America like G Herbo.
Mass Appeal Records is the label division of the burgeoning media group and creative agency, Mass Appeal. Birthed in 2014 alongside music legend Nasir “Nas” Jones, the label solidified itself as a powerful platform that shines light on DIY artists passionately upholding the foundational pillars of Hip Hop. Merging the classic with the contemporary, at Mass Appeal Records, we share the very same enthusiasm that our artists possess. We are as devoted to promoting the music, as our artists are to creating it. We pridefully collaborate and share real music, from real people.