"Those who strive to be the best must start from the Basics." So reads the motto of Expose the North (BBP). Founded in 2007 and led by chairman, David Tyrell, BBP is an up-and-coming multimedia firm with a focus on music production, as well as the highest quality entertainment and online media services. With 20 years of experience in audio production and seven years in video production, Mr. Tyrell's marketing endeavors are expanding into the Niagara region. He recently served as a judge on a TV show, and he looks forward to adding his keen insight to the Canadian production field without veering away from the global span of things. Mr. Tyrell also aims to create “an atmosphere of excellence” for all of his high profile talent and clientele.