‘Analog Baby’ is a reflection of the talents and passion of L.A. rap veteran Born Allah, but it’s much more than that—it also captures the era of hip-hop he comes from. “I recorded on four-track recorders, reel to reel, and analog gear,” he says. “I wanted to tap into that energy, feeling, and love I had for rapping when utilizing that equipment.” Lucky for him, his collaborator on the project, German producer Zpu-Zilla, was crafting beats that made him feel that way. ’Analog Baby’ is available now through all digital retailers and streaming platforms via The Church of Hip Hop & Financial Prosperity.