Whitfield Batson was born in Paddington, West London. His parents moved from Barbados to the United Kingdom in the early 1960’s.
At the age of three he was sent to live with his Mothers family in Barbados and had no choice but to fall in love with music as he was heavily influence by his Uncles, who owned and operated Reid’s Hi Fi, a popular sound system from the sixties and seventies.
He returned to England as a teenager and thought it fitting to become certified in Audio Engineering and Videography. His love for music drew him into music management when he took on The Undivided Roots Band in 1984.