Established in 2002, The H.Y.P.E. Magazine is headquartered in Indianapolis, Indiana. H.Y.P.E. stands for "How You Perceive Everything." It is designed to provide its patrons with relevant entertainment, music news, eye-catching consumer ads, music reviews of their favorite established entertainers, while spotlighting independent artists seeking to gain greater exposure. This magazine reaches a unique group of consumers who view The HYPE Magazine as their source for music, new trends, new products, services, entertainment, events and topics relevant to their daily lives. H.Y.P.E impacts both the personal and professional demographic. The HYPE Magazine's mission is to tap into new technologies and digital media innovations that support the continued growth of the brand.