Rolly Da Big Loco is an artist from group Alpha Music Group. Born and raised in the Red Hook section of Brooklyn, Rolly used music as a gateway to mentally overcome the struggles of growing up in the projects. He comes from a family that has an extensive background in music, his uncle “Djay Sig”, was a local legend in Red Hook during the emergence of Rap in the 80’s and 90’s. Considering himself to be a student of the game, Rolly takes prides in lyrical content and remains genuine to rap by always delivering a message in his songs and not dumbing himself down in order to make a name in the industry. Rolly has collaborated with various artist from Brooklyn making Alpha Music Group a staple in the underground community of New York with intentions of taking it global.