William Reat Noch moved to London from Geneva, Switzerland. He studied music technology at Point Blank and went on to further his knowledge about production and sound engineering at SAE, studying for a BA in Audio Production.
During his studies, he was fortunate enough to work with industry professionals, interning for Doctor Mix (Sunlight Square) and Cross Seas Entertainment, gaining experience in sound engineering and post-production.
Passionate about Hip Hop music and lyricism, he has recorded his own tracks as well as produced instrumentals under the alias of P.O.A. – Pearl of Asia. Beat-making and rapping are skills he has honed since the age of 15 through countless hours of practice and performance.