On The Map Music began in Little Rock, Arkansas, in 2005, as On The Map Entertainment. Since then the label has grown and changed. The company started as a small publishing company to a rising independent record label five years later. After that the company's efforts led to exposure in XXL, MTV, and VEVO through their flagship artist and founder, WORDPLAYTJAY. He leads a group of talented acts that push musicality, lyricism, and creativity.