Selwyn W. Hinds Jr., (born August 11, 1985) better known by the stage name NYCHE, was born in St Croix, V.I. and raised in the birthplace of hip hop; the boogie down Bronx, New York. His first introduction to the world came as an up and coming artist featured on the BET network's Mad Linx show. NYCHE has also issued several mix tape series which have created a street buzz: The Package, The Official Package, The Biography, and his latest, Falling Up-hosted by DJ Green Lantern. Growing up within a musically inclined family; NYCHE's mother Roslyn (R.I.P.) a gifted singer, was his first music teacher and also his greatest influence. She encouraged him to transform life's hardships and good times into a creative force of music that would inspire people worldwide. She taught him the key to making great music was to create strong but easy to follow hypnotic melodies that would capture a person’s attention from the first moment it’s heard.
At the age of ten, NYCHE began to search for his voice of expression through music and writing. He quickly learned to play by ear: the guitar, piano and keyboard. During his teen’s he discovered his gift of poetry which then transitioned to song writing and producing. After studying the great music legends of the past and present, NYCHE's drive for success has surely become fueled by the wisdom of legacy.