Nu JerZey Devil understood the importance of ownership and decided to start he's own independent label called Livelihood Entertainment. Having his own production company provided him with the opportunity to produce the type of music and music videos that he wanted to and release it in the manner that he chooses to. With that in mind he came up with the "Slow Feet Don't Eat" movement crated to inspire others to reach their full potential by never giving up on their goals. He wants to inspire his supporters to be goal oriented, money motivated, yet legacy driven...go getters! As he states, "Hustle hard if you want to achieve your goals in life...cause hard work beats lazy talent all day long!"