Negus, aka Gustave A. McKenna was born November 15, 1993 in a poverty stricken 7th ward New Orleans neighborhood. Executing strong family values coupled with a desire to give his family a better life, Gustave began a mental and spiritual transformation into kingship. Now a Businessman, Designer, Songwriter, and Producer, the 21 year old known emphatically as NEGUS also came from humble creative beginnings. Penning rhymes of artists he enjoyed listening to would later prove a valuable drill. Gustave found an escape from St. Anthony’s often harsh lessons through music; unsuspecting the studious nature of his listening would land him in a friend’s home studio at just 15. Poised to put an end to life’s hardships and pain there in that booth NEGUS became a king.