L.O. is a Camden, NJ emcee who releases music under his own label, Loyalty Ova Money, LLC. He has been recording music sense age 17; writing lyrics sense elementary. Growing up in the 90s, L.O. was largely influenced by emcees: The Notorious B.I.G., Tupac, Nas, Jay-Z, Rakim, DMX, Mobb Deep, and The Lox. He has played shows around the country for the last five years. And he will typically sale out 300 to 400 tickets a show, he plays 3-4 shows a week. And has been fortunate enough that he has sold 10,000 of his CDs in the last year. L.O. is dominant within his niche; with potential to be one of the best hip-hop artists in the country with the right team assembled. So lets get it!