Some believe that luck is when “preparation meets opportunity”, for Sean “BD” Caldwell and Mark Johnson this statement certainly rang true when they started Face Up Entertainment. Caldwell and Johnson started out as mutual acquaintances that shared the same hobbies and networking circles. Face Up LLC was formed on April 1, 2015. Throughout Sean “BD” Caldwell’s music career, he groomed, mentored, and managed, National Recording Artist, "J-Kwon" which allowed him to work with music moguls such as Jermaine Dupri and Marion "Suge" Knight. Mark Johnson started his music career by managing artists then developed his producing skills while mastering the business of music. Their creeds of honor, no-nonsense and self-awareness reside in the business philosophy of Face Up Ent.