Now more focused than ever, Erick Murphy, formerly known as Kreecha (of NuXp), has emerged the scene with a different approach. Holding no boundaries, Murphy has broadened his canvas and provided a more colorful way in enjoying music with life and expressing it in his own way, whether from his point of view or another.
With just a few years of experience in the music business, he's kept in mind what necessary actions had to be made in order to keep things rolling through the trials. A name change was necessary for his style & structure. The brand has developed, creating a different path of its own.
The first approach was with the hot single "Another Sip" doing well with over 10k plays on YouTube. It featured growing new artist Tara. And now, with a whole different roster of artist, the latest single "Amazin" featuring Layzie, Daunté & David Cast has given Murphy a new theme.