Avid Roots Entertainment started out as a collection of passionate individuals who love to create, from artists, producers, photographers, designers, just everyday people who love to create and share. Eventually we formed an independent record label.
Originally, we had a different name starting out, but we wanted a name that really expressed who we are. We were exploring various names that would portray our passion and growth together, while intertwining our roots. We came up with the name Avid Roots Entertainment.
Avid Roots is about eagerly pressing forward with passion and dedication, while building upon and never forgetting the values that propelled you to where you are today. It’s kind of like a lifestyle, and if you happen to be doing the same thing we consider you Avid Roots too.